Website Adds Link to Anne’s Diary in Association with 100-Year Anniversary of “Anne of Green Gables”

TORONTO and LONDON – July 20, 2007 – Logica Holdings, Inc. (OTCBB: MXRW) today announced that one of its subsidiary websites, Anne's Diary (www.annesdiary.com), which draws its inspiration from the beloved children’s novel “Anne of Green Gables,” has been mentioned by the Prince Edward Island (PEI) Tourism Department, Tourism PEI, website in association with the celebrations that are being planned in 2008 to mark the 100-year anniversary of the novel, and that the Tourism PEI’s website has provided a link to Anne’s Diary in order to encourage visitors to this new secure website for children.

“We are genuinely pleased and proud to join the people of Prince Edward Island in celebrating the centenary of this timeless character next year,” stated Emily Want, Chief Executive Officer of Anne’s World, which has licensed the use of the name Anne’s Diary for Logica Holdings. “In the meantime, Tourism PEI is encouraging people to visit Anne’s Diary and to see for themselves how young girls may explore their imaginations and make new friends around the world by creating a private online diary and sharing their experiences in a safe, secure chatroom which employs the latest biometric fingerprint technologies to verify identities.  Anne’s Diary has partnered with Fujitsu, Novell and 123ID in order to bring to bear the highest levels of security and identify verification on this ground-breaking site.”

The Prince Edward Island tourism website, which features a link to Anne’s Diary, is a point of reference for devotees of Anne worldwide.  For more information on events taking place on the Island in the run up to the 2008 Centenary and to see the link to Anne’s Diary, go to:

http://www.gentleisland.com/annesdiary

For more information on Logica Holdings, visit the Company’s website, http://www.logicaholdings.com/.

About Logica Holdings, Inc. (www.logicaholdings.com)

Founded in 2001 as Maximum Awards, Inc., Logica Holdings is now a company whose primary focus is in the e-commerce and information technology sectors.  The current configuration of held companies reflects a common theme:  the growing global market for social networking and downloadable entertainment content. This is the essential idea behind the entities that are currently part of Logica Holdings, which include Plays On the Net, Anne’s World and Curtain

Rising.  Shares of MXRW’s Common Stock commenced trading on the OTC Bulletin Board in September 2006. 

About Plays On the Net (www.playsonthenet.com)

Founded in 2003 in England by playwright Chris Savery, CEO, POTN began as an online database for unpublished playwrights - a platform for writers to share their work, to communicate with fellow dramatists and to explore new ideas. Eventually, Chris Savery was able to transform the site into an e-commerce venture when the company secured the license to sell titles from the archives of BBC Audiobooks in April 2006.  Other leading names in publishing followed, including: Gardners Books, Harper Collins, Pan Macmillan, Random House Audio, Naxos Audiobooks, BBC Active, Little, Brown and Hodder Headline. The site has now developed into a significant online store and theatre information site, with thousands of original plays and audio books available for download. The site also offers CDs, DVDs, affordable theatre tickets, and even free downloads of classic plays, fiction and poetry.

About Anne’s World and Anne’s Diary (www.annesdiary.com)

Anne’s Diary, through a licensing agreement with Anne’s World, is the first secure social networking site for children: an interactive virtual world for young people, secured with cutting-edge biometric technology in the form of a personal fingerprint reader. Inspired by the stories of “Anne of Green Gables”, the secure area of the site offers a safe, fun and educational environment where children can keep a private online diary and photo gallery. In addition, members can chat with their peers from around the world in a protected chatroom and forum, safe in the knowledge that they are communicating only with verified members of the same age.  In conjunction with business partners Fujitsu, Novell and 123ID, Anne’s Diary is setting new standards in online safety whilst offering children a unique and exciting world in which to express their creativity and interact with other young people.

About Curtain Rising (www.curtainrising.com)

Curtainrising.com began as an online database for theatres. Organized by city, the concept was a user-friendly search engine which would enable theatregoers to locate productions, venues and information with ease. It has developed into an extensive worldwide directory of plays and theatres and a tight-knit community created by, and utilized by theatres, actors, producers and individuals with an interest in performing arts. Curtain Rising has now licensed the rights to its database and web site to Playsonthenet and the combination of the two companies is set to become the single resource centre for theatregoers, playwrights and adv-

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vertisers.  The site features a popular theatre-oriented forum, ‘Playtalk,’ where theatre professionals and enthusiasts can connect and share ideas. This will be enhanced by ‘Stage Write,’ a personal blog page available to all members of POTN where actors and writers can post their bios, photographs and information in a social networking area geared specifically towards those working or interested in theatre. ‘Stage Write Professional’ will offer a similar service to theatre venues and companies, giving theatres a personalised forum on which to post their latest news, ticket sales, seating plans and more. Curtain Rising already has relationships with thousands of theatres worldwide, and through ‘SW Professional,’ we will add many more to our list. 

Curtain Rising is winning more visitors daily thanks to its unique weekly magazine – an online glossy including news, reviews and features about the world of theatre. Published weekly on the Curtain Rising and POTN websites, CR Magazine is fast developing a regular readership and as advertising demands grow, plans are in the works for a printed version to be distributed in theatres and entertainment stores.

Safe Harbor Statement

This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues,

expenses, earnings, operating cash flows, the outlook for Plays On the Net’s markets and the demand for its products. Forward-looking statements are not guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statement. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-KSB and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The Company assumes no duty to update its forward-looking statements.

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