FOR IMMEDIATE RELEASE:

 

LOGICA HOLDINGS ANNOUNCES CHANGE IN TICKER SYMBOL TO LGHL

New Symbol Reflects Recent Name Change to Logica Holdings, Inc.

 

TORONTO and LONDON – July 23, 2007 – Logica Holdings, Inc. (OTCBB: LGHL), formerly Maximum Awards, Inc., (OTCBB: MXRW) today announced that, effective immediately, the Company is trading under the new ticker symbol LGHL on the Over the Counter Bulletin Board.  The new CUSIP number is 54141A104.  No action is required on the part of current shareholders.

“The change in our ticker symbol, and our recent name change to Logica Holdings, Inc., more accurately reflects the strategic direction in which we are moving to position the company as a developer and operator of select companies in the high growth arenas of e-Commerce, social networking and online security,” stated Pino Baldassarre, President and CEO of Logica Holdings.

For more information on Logica Holdings, please visit the Company’s website, http://www.logicaholdings.com/.

About Logica Holdings, Inc.

Logica Holdings (www.logicaholdings.com) is a company whose primary focus is in the e-commerce and information technology sectors.  The current configuration of held companies reflects a common theme:  the growing global market for social networking and downloadable entertainment content. This is the essential idea behind the entities that are currently part of Logica Holdings, which include Plays On the Net, Anne’s World and Curtain Rising. 

About Plays On the Net

Founded in 2003 in England by playwright Chris Savery, CEO, Plays on the Net (www.playsonthenet.com) began as an online database for unpublished playwrights-a platform for writers to share their work, to communicate with fellow dramatists and to explore new ideas. Eventually, Chris Savery was able to

transform the site into an e-commerce venture when the company secured the license to sell titles from the archives of BBC Audiobooks in April 2006.  Other leading names in publishing followed, including: Gardners Books, Harper Collins, Pan Macmillan, Random House Audio, Naxos Audiobooks, BBC Active, Little, Brown and Hodder Headline. The site has now developed into a significant online store and theatre information site, with thousands of original plays and audio books available for download. The site also offers CDs, DVDs, affordable theatre tickets, and even free downloads of classic plays, fiction and poetry.

About Anne’s World and Anne’s Diary

Anne’s Diary (www.annesdiary.com), through a licensing agreement with Anne’s World, is the first secure social networking site for children: an interactive virtual world for young people, secured with cutting-edge biometric technology in the form of a personal fingerprint reader. Inspired by the stories of “Anne of Green Gables”, the secure area of the site offers a safe, fun and educational environment where children can keep a private online diary and photo gallery. In addition, members can chat with their peers from around the world in a protected chatroom and forum, safe in the knowledge that they are communicating only with verified members of the same age.  In conjunction with business partners Fujitsu, Novell and 123ID, Anne’s Diary is setting new standards in online safety whilst offering children a unique and exciting world in which to express their creativity and interact with other young people.

About Curtain Rising

Curtainrising.com (www.curtainrising.com) began as an online database for theatres. Organized by city, the concept was a user-friendly search engine which would enable theatregoers to locate productions, venues and information with ease. It has developed into an extensive worldwide directory of plays and theatres and a tight-knit community created by, and utilized by theatres, actors, producers and individuals with an interest in performing arts. Curtain Rising has now licensed the rights to its database and web site to Playsonthenet and the combination of the two companies is set to become the single resource centre for theatregoers, playwrights and advertisers.  The site features a popular theatre-oriented forum, ‘Playtalk,’ where theatre professionals and enthusiasts can connect and share ideas. This will be enhanced by ‘Stage Write,’ a personal blog page available to all members of POTN where actors and writers can post their bios, photographs and information in a social networking area geared specifically towards those working or interested in theatre. ‘Stage Write Professional’ will offer a similar service to theatre venues and companies, giving theatres a personalised forum on which to post their latest news, ticket sales, seating plans and more. Curtain Rising already has relationships with thousands of theatres worldwide, and through ‘SW Professional,’ we will add many more to our list.  Curtain Rising is winning more visitors daily thanks to its unique weekly magazine – an online glossy including news, reviews and features about the world of theatre. Published weekly on the Curtain Rising and POTN websites, CR Magazine is fast developing a regular readership and as advertising demands grow, plans are in the works for a printed version to be distributed in theatres and entertainment stores.

 

Safe Harbor Statement

This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for Plays On the Net’s markets and the demand for its products. Forward-looking statements are not guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statement. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-KSB and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The Company assumes no duty to update its forward-looking statements.

###