FOR IMMEDIATE RELEASE:
Organizations to Work Together to Educate Children Regarding Safe Internet Use
TORONTO and LONDON - July 30, 2007 - Logica Holdings, Inc. (OTCBB: MXRW) and it's subsidiary Anne's World, today announced that its licensed website, Anne's Diary (www.annesdiary.com), has formed a strategic alliance with Web Wise Kids (www.webwisekids.org), a renowned US-based organization dedicated to educating young people about safe and sensible Internet use. Web Wise Kids provides children, parents, schools and law enforcement with computer games and programs specifically designed to teach children and their parents about how to explore the worldwide web securely.
"We are very happy to support Anne's Diary in its efforts to promote online safety for children," said Judi Westberg Warren, President of Web Wise Kids. "Both Web Wise Kids and Anne's Diary encourage young people to explore their creativity and self-expression, while emphasizing the importance of awareness and privacy when communicating online."
Anne's Diary is the first social networking site for children to employ biometric technology to limit access to non-verified members. Inspired by the ‘Anne of Green Gables' novels, the website offers girls between the ages of 7 and 15 a secure environment in which to keep a private online diary and communicate with their peers around the world.
"Web Wise Kids and Anne's Diary share a common desire to help protect children from Internet abuse and to offer parents an alternative to the many social networking sites which offer little or no monitoring," said Emily Want, CEO of Anne's Diary. "We are excited to be working with another organization which empowers young people by educating them about how to use the Internet wisely."
About Web Wise Kids (www.webwisekids.org)
Web Wise Kids (WWK), established in 2000 is a 501(c)(3) nonprofit organization that receives partial funding from the U.S. Congress through the Office of Juvenile Justice and Delinquency Prevention, Office of Justice Programs. WWK is dedicated to empowering today's youth to make wise choices online and specializes in providing easy to use, school-approved Internet safety education for youth ages 11 to 16. Today's e-generation is taught valuable lessons in their own medium using computer games with high tech simulations based on real life criminal cases. For more information about Web Wise Kids please visit www.webwisekids.org.
About Anne's World and Anne's Diary (www.annesdiary.com)
Anne's Diary, through a licensing agreement with Anne's World, is the first secure social networking site for children: an interactive virtual world for young people, secured with cutting-edge biometric technology in the form of a personal fingerprint reader. Inspired by the stories of "Anne of Green Gables", the secure area of the site offers a safe, fun and educational environment where children can keep a private online diary and photo gallery. In addition, members can chat with their peers from around the world in a protected chatroom and forum, safe in the knowledge that they are communicating only with verified members of the same age. In conjunction with business partners Fujitsu, Novell and 123ID, Anne's Diary is setting new standards in online safety whilst offering children a unique and exciting world in which to express their creativity and interact with other young people.
About Logica Holdings, Inc. (www.logicaholdings.com)
Founded in 2001 as Maximum Awards, Inc., Logica Holdings is now a company whose primary focus is in the e-commerce and information technology sectors. The current configuration of held companies reflects a common theme: the growing global market for social networking and downloadable entertainment content. This is the essential idea behind the entities that are currently part of Logica Holdings, which include Plays On the Net, Anne's World and Curtain
Rising. Shares of MXRW's Common Stock commenced trading on the OTC Bulletin Board in September 2006.
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expenses, earnings, operating cash flows, the outlook for Plays On the Net's markets and the demand for its products. Forward-looking statements are not guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statement. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-KSB and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The Company assumes no duty to update its forward-looking statements.