Company Is Renamed Logica Holdings; Management Team Is Announced
TORONTO & LONDON, July 9 /CNW/ - Please replace the release with the following corrected version.
The corrected release reads:
MAXIMUM AWARDS COMPLETES ACQUISITIONS OF PLAYS ON THE NET, ANNE'S WORLD AND CURTAIN RISING
Company Is Renamed Logica Holdings; Management Team Is Announced
Maximum Awards, Inc. (OTCBB: MXRW) today announced that it has concluded the acquisitions of the websites known as Plays On the Net, Plc, Anne's World and Curtain Rising, and that the Company has changed its name to Logica Holdings, Inc.
Under the terms of the purchase agreement, Maximum Awards acquired Plays On the Net Plc, Anne's World and Curtain Rising through the issue of 12 million shares of common stock. The transaction occurred prior to the name change.
"Logica Holdings is a newly-formed company that acquires and develops e-commerce and security-related companies with unique market opportunities and innovative technologies," stated Pino G. Baldassarre, President and Chief Executive Officer of Maximum Awards. "The new company's objective is to provide both organic growth through each of the subsidiaries and true investor value through continuous strategic acquisitions. Our partnerships with Novell, Fujitsu, 123ID and Rackspace should ensure the best possible customer experience and highest levels of security available."
Concurrent with the three acquisitions, Logica announced that Chris Savery would continue his association with Plays On the Net Plc, as Chief Executive Officer. Emily Want, currently serving as Communications Director for Plays On the Net, will assume duties as Chief Executive Officer for Anne's World. Ms. Want also continues as Chief Executive Officer of Curtain Rising.
All three sites are fully operational.
"The Company is pleased to have Chris Savery and Emily Want leading the development of Plays on the Net and Anne's World, respectively," Mr. Baldassarre said. "I am certain that under their leadership the sites will develop steadily as a destination for faithful audiences who share their passion for theatre and literature. We look forward to their contributions as Logica Holdings continues to develop state-of-the-art, secure e-commerce sites that will focus on social networking, arts programming and peer-to-peer literary collaboration."
About Maximum Awards, Inc.
Founded in 2001 by a team of international travel and marketing industry experts, Maximum Awards (MXRW) began by consulting to national Australian banks and their credit card partners, helping to structure competitive air travel rewards offerings. The company also set up and marketed their own grassroots loyalty/rewards program, which for an annual fee, gave program cardholders reward points/miles for purchasing products and services from program partners. Shares of MXRW's Common Stock commenced trading on the OTC Bulletin Board in September 2006.
About Plays On the Net (www.playsonthenet.com)
Founded in 2003 in England by playwright Chris Savery, CEO, POTN began as an online database for unpublished playwrights - a platform for writers to share their work, to communicate with fellow dramatists and to explore new ideas. Eventually, Chris Savery was able to transform the site into an e-commerce venture when the company secured the license to sell titles from the archives of BBC Audiobooks in April 2006. Other leading names in publishing followed, including: Gardners Books, Harper Collins, Pan Macmillan, Random House Audio, Naxos Audiobooks, BBC Active, Little, Brown and Hodder Headline. The site has now developed into a significant online store and theatre information site, with thousands of original plays and audio books available for download. The site also offers CDs, DVDs, affordable theatre tickets, and even free downloads of classic plays, fiction and poetry.
About Anne's World and Anne's Diary (www.annesdiary.com)
Anne's Diary, through a licensing agreement with Anne's World, is the first secure social networking site for children: an interactive virtual world for young people, secured with cutting-edge biometric technology in the form of a personal fingerprint reader. Inspired by the stories of "Anne of Green Gables", the secure area of the site offers a safe, fun and educational environment where children can keep a private online diary and photo gallery. In addition, members can chat with their peers from around the world in a protected chatroom and forum, safe in the knowledge that they are communicating only with verified members of the same age. In conjunction with business partners Fujitsu, Novell and 123ID, Anne's Diary is setting new standards in online safety whilst offering children a unique and exciting world in which to express their creativity and interact with other young people.
About Curtain Rising (www.curtainrising.com)
Curtainrising.com began as an online database for theatres. Organized by city, the concept was a user-friendly search engine which would enable theatregoers to locate productions, venues and information with ease. It has developed into an extensive worldwide directory of plays and theatres and a tight-knit community created by, and utilized by theatres, actors, producers and individuals with an interest in performing arts. Curtain Rising has now licensed the rights to its database and web site to Playsonthenet and the combination of the two companies is set to become the single resource centre for theatregoers, playwrights and advertisers. The site features a popular theatre-oriented forum, 'Playtalk,' where theatre professionals and enthusiasts can connect and share ideas. This will be enhanced by 'Stage Write,' a personal blog page available to all members of POTN where actors and writers can post their bios, photographs and information in a social networking area geared specifically towards those working or interested in theatre. 'Stage Write Professional' will offer a similar service to theatre venues and companies, giving theatres a personalised forum on which to post their latest news, ticket sales, seating plans and more. Curtain Rising already has relationships with thousands of theatres worldwide, and through 'SW Professional,' we will add many more to our list.
Curtain Rising is winning more visitors daily thanks to its unique weekly magazine - an online glossy including news, reviews and features about the world of theatre. Published weekly on the Curtain Rising and POTN websites, CR Magazine is fast developing a regular readership and as advertising demands grow, plans are in the works for a printed version to be distributed in theatres and entertainment stores.
Safe Harbor Statement
This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for Plays On the Net's markets and the demand for its products. Forward-looking statements are not guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statement. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Report on Form 10-KSB and its other SEC filings for a description of additional uncertainties and factors, which may affect forward-looking statements. The Company assumes no duty to update its forward-looking statements.